Skechers is still building its footy team. Isco Alarcón, the celebrated midfielder from Real Betis Balompié, Spain, is the latest star to join the brand.
Skechers Football keeps building its team. Now the brand has signed Isco Alarcón, the celebrated midfielder from Real Betis Balompié, Spain. Alarcón will be competing in the Skechers Razor 1.5 Elite – a lightweight speed boot – and appearing in marketing campaigns supporting Skechers Football.
“Isco Alarcón is a great football player with a significant track record at the national level. He’s returning from an injury to his elite-level play, which is the perfect time to officially bring him onto Team Skechers,” said Txerra Díaz, Country Manager of Skechers Iberia. 
Alarcón has in the past played for Valencia CF, Málaga CF and Real Madrid, with whom he won five UEFA Champions League titles.
Skechers Football launched with the 2023/24 season, when it signed Bayern Munich striker Harry Kane as the first pro to compete in the boot. Skechers has since expanded its roster with several elite athletes, including winger Baris Alper Yilmaz from the Turkish National Team, West Ham United and Ghana National Team winger Mohammed Kudus, Arsenal and Ukrainian National Team defender Oleksandr Zinchenko, Nottingham Forest and Swedish National Team forward Anthony Elanga, and additional men’s and women’s professional athletes globally.
