As a new official partner of the Swedish Football Association (SvFF), the Swedish retail chain Stadium will be involved in important projects such as the “Lira Blågult Football School” and SvFF’s official referee shop.
“We at Stadium are pleased about this partnership,” says Daniel Johansson, Sponsorship Manager at Stadium. “Becoming a partner to SvFF with a focus on Lira blågult and the referees feels natural as football is extremely close to our hearts. We hope that this collaboration will further strengthen our ties. We are happy about the opportunity to be involved in developing Swedish football over time.”
The cooperation agreement with Stadium extends from Jan. 1, 2025, through 2027. Through the partnership, Stadium will support the Lira Blågult Football School and the Football School in sports-deprived areas. This means giving children and young people living in households with limited finances a chance to play football. It is in these areas that association life is also weak.
Stadium will also be the logistics partner for the Football School and will take over the logistics and operational responsibility for SvFF’s official webshop for referee products.
“We are very proud to enter into this partnership with such a strong and well-established brand as Stadium,” says Stefan Abelsted, CD at the Swedish Football Association. As Sweden’s most prominent sports federation, it feels natural and self-evident that we now get to team up with Stadium in their role as Sweden’s largest sports and sports fashion chain.”
