Bread & Butter plans to screen matches of the Fifa World Cup during the trade show on July 7-9, in an effort to keep visitors from leaving the exhibition to watch the matches. The organizers are planning an 8,000-seat stadium at the site of the show to air the evening games on July 6 and July 7. Tickets will be sold for about €15. The show is being branded Bread & Butter – The Premier League. In addition, children’s wear will return to the exhibition. It had been absent since the show moved to Barcelona.