Briko scored a strong double-digit increase in its turnover last year, following a master licensing deal with Basicnet that became effective one year ago. Prior to the deal, the brand's annual turnover amounted to nearly €7 million, with about 60 percent of it was still generated in Italy. It is expected to grow to between €50 million and €100 million through the new structure. Much of Briko's recent growth has been in the cycling sector, but there is strong potential also in the winter sports sector. Briko is expected to sell about 200,000 pieces this year in terms of goggles, sunglasses and helmets, up from 50,000 when Carlo Boroli bought the brand in 2007. Boroli is still running Briko, but its office in Milan has been closed and the business is now managed out of one of BasicNet's office in the Turin area. Alfonso de Antoni, a former European manager of Safilo's two sport brands, Smith and Carrera, has been appointed as eyewear brand manager at Basicnet to set up an international network of licensees for Briko, following a successful business model that the group uses for its other brands. In a second stage, the group may also develop eyewear collections for some of its globally licensed brands, like Kappa or K-Way.

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