Burton’s revenues are growing at an annual rate of 20-25 percent right now, company insiders indicate. The leading snowboard company is expanding its range of apparel, hats and other softgoods, adding many new lifestyle items, with the goal of raising this category from 40 to 50 percent of its total turnover, which remains a mystery. This Winter ISPO marks the first time the company has a separate booth for itssoftgoods, reflecting Burton’s intended push in this area. Burton has replaced Nike as apparel sponsor of the U.S. snowboarding team at the Winter Olympic Games in Turin, in addition to 18 individual riders from nine different countries.