Callaway Golf has announced a multi-year sponsorship contract with Kelly Kraft, who became the U.S. amateur golf champion last year. After earning a spot at this year's Masters tournament, he made his professional debut this week at the Valero Texas Open in San Antonio.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
Intelligence, analysis and advice for the global sporting goods industry.
