Camelbak will be the official hydration sponsor of the Ultra-Trail du Mont-Blanc (UTMB), running from Aug. 22 to 28 and will provide free, freshly filtered water to the 50,000 attendees expected for the event. Camelbak water stations will be located throughout the UTMB Village in Chamonix, where the brand will sell a limited-edition Quick Stow Flaks with UTMB Logos.
Related articles
-
AnalysisDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
-
ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
-
ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z