Candace Parker, revered in basketball circles, has transitioned into a new role as president of Adidas women’s basketball, following her recent retirement from the sport. With a 16-year history with Adidas, Parker aims to shape the future of women’s sports. Adidas announced Parker’s appointment, highlighting her profound understanding of the game and female athletes’ needs. Her mission is to forge a path towards greater access, representation, and the dismantling of global barriers in sports.
Eric Wise, Adidas Basketball’s global general manager, expressed pride in Parker’s transition, noting her innovative spirit and devotion to basketball. He believes Parker will pioneer growth and credibility for Adidas Women’s Basketball. Parker, with Adidas’ backing, plans to introduce innovative strategies and initiatives to propel the sport forward while inspiring the upcoming generation of players. In her statement, Parker emphasized the personal significance of her new role, reflecting on her journey with Adidas from high school to professional basketball. She sees her appointment as a shared commitment to driving meaningful change and setting new standards for women’s sports, emphasizing innovation, representation, and accessibility over mere product offerings.
