Canterbury is launching the “Be Part Of It” campaign, ahead of the Rugby World Cup, which will be held in Japan from Sept. 20 to Nov. 2, 2019. The campaign, designed to represent the coming together of players on the pitch and fans off the pitch, features more than 40 elite players and 30 real rugby fans. Six Canterbury-sponsored teams will be competing at the upcoming Rugby World Cup, including England, Ireland, Japan, Georgia, the U.S. and Canada. Canterbury is official sports apparel supplier to the tournament.