Canyon has signed on for “Silver Partner” sponsorship of the 2020 edition of Sea Otter Europe, the annual bicycle festival in Girona, Spain. One of the festival's features, Demobike, fits in well with Canyon's online distribution, as it enables potential customers to try out the merchandise and question Canyon staff on hand before ordering. Canyon will also be a “Partner” sponsor for both The Pirinexus Challenge, a 350 km race through varied terrain in France and Spain that finishes at Sea Otter Europe, and Sea Otter's e-MTB Marathon. Canyon is, of course, itself a producer of e-bikes.

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