Carsten Hendrich, 38, is joining the top management of Bogner in the new position of marketing and communication manager. He will also be in charge of events, sponsoring and new media. He previously spent more than three years at Breuninger, the large department store operation based in Stuttgart, as brand director in charge of marketing, communication and visual merchandising. Prior to that, he worked for Ogilvy & Mather and another advertising agency.

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