Casall, the Swedish fitness brand, plans to launch a new digital communication platform and new packaging next September to provide consumers in Sweden, the U.K. and possibly other countries with more than just training products. The new platform will consist of packaging with QR-codes, a new fitness app, as well as an updated website. The fitness app, called Casall Training of the Day, has been developed in cooperation with personal trainers to provide 50 fitness programs and 70 lessons. Each QR-code will be linked to a film where Casall ambassadors will present exercizing tips related to the actual product. The updated website will feature a digital product catalog, as well as a databank with over 100 training videos. A related campaign will be launched among consumers in the course of the summer.

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