Celebrating its 10th year in the market, Sport-Achat, the French trade show that took place in Lyon on March 12-14, reported a 3% increase in attendance to a total of 3,576 visitors
The 8th edition brings global cycling leaders together to discuss sport tourism, city strategies and road safety.
The Italian Trade Agency and Assosport are connecting domestic brands with international buyers at an event on 8 February during the Winter Games.
Olympic champion and IIC CEO join C-suite conference as Raccoon Media Group and Messe München commit €3 million to reimagine trade show format.
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