Champion's parent company, HanesBrands, is partnering with How2Recycle, the standardized labeling system, to improve engagement with its consumers in the recycling of its product packaging. Hanes has begun submitting its packaging components to How2Recycle for recyclability assessments. Each packaging configuration receives the proper label, which identifies the type or types of materials used in the packaging and what to do to recycle each component. The How2Recycle labels will appear on Hanes men's underwear and T-shirts in six months, followed by all the other company's product lines. Hanes claims it uses recycling to divert more than 86 percent of its production waste from landfills, with a 100 percent target by 2020.

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