NPD is also preparing the ninth edition of its annual estimate of the size and growth of the global sports market. It has agreed to share with us the highlights of its eight edition, which covered the market in 2012 and showed that China overtook for the first time Japan as the world's second-largest sporting goods market, with a currency-neutral increase of 10 percent that raised it to €19.4 billion in terms of consumption. The feat occurred just as we started a major market research project in China that should be completed by next autumn.

NPD Global Sport Market Size Estimates Billion euros*

 

2012

% Change / 2011

USA

73.4

4%

China

19.4

10%

Japan

17.8

0%

Germany

12.3

4%

Brazil

12.0

14%

Global market

273.0

5%

* based on an average rate of $1.2858 for €1

The Japanese market remained flat in terms of yen in 2012, but translated into euros it was worth only €17.8 billion because of a devaluation of the national currency. The market grew by 4 percent in the U.S. as well as in Germany.

NPD Online Consumer Panel

Market Size and Trends

   

Sports Footwear Sales

in '000 euros

 

12 months ended Dec. 2013

% change

TOTAL BIG 5 COMBINED

9,377,976

2.9

UNITED KINGDOM

2,096,175

0.2

FRANCE

2,245,912

4.3

GERMANY

2,247,148

5.0

ITALY

1,718,530

3.2

SPAIN

1,070,211

0.6

     

Sports Footwear Volumes

in '000 pairs

 

12 months ended Dec. 2013

% change

TOTAL BIG 5 COMBINED

216,912

1.6

UNITED KINGDOM

54,504

-1.0

FRANCE

54,422

3.3

GERMANY

40,078

1.4

ITALY

36,274

6.9

SPAIN

31,634

-1.9

     

Sports Footwear Av. Price

in euros

 

12 months ended Dec. 2013

% change

TOTAL BIG 5 COMBINED

43.23

1.3

UNITED KINGDOM

38.46

1.2

FRANCE

41.27

1.0

GERMANY

56.07

3.6

ITALY

47.38

-3.4

SPAIN

33.83

2.6

     
     

Sports & Leisure Apparel Sales

in '000 euros

 

12 months ended Dec. 2013

% change

TOTAL BIG 5 COMBINED

13,509,880

-2.5

UNITED KINGDOM

3,004,688

-3.2

FRANCE

3,105,328

-1.5

GERMANY

3,309,586

0.2

ITALY

2,435,786

-3.7

SPAIN

1,654,487

-6.6

     

Sports & Leisure Apparel Sales

in '000 units

 

12 months ended Dec. 2013

% change

TOTAL BIG 5 COMBINED

541,154

-2.5

UNITED KINGDOM

134,753

-5.8

FRANCE

130,633

-1.1

GERMANY

116,915

-1.7

ITALY

78,434

1.2

SPAIN

80,418

-3.6

     

Sports & Leisure Apparel Av. Price

in euros

 

12 months ended Dec. 2013

% change

TOTAL BIG 5 COMBINED

24.96

0.0

UNITED KINGDOM

22.30

2.8

FRANCE

23.77

-0.5

GERMANY

28.31

2.0

ITALY

31.06

-4.8

SPAIN

20.57

-3.2

Source: NPD GROUP - Sports Tracking Europe

The Brazilian market grew by 14 percent in terms of reais, according to NPD, and the devaluation of the national currency did not prevent it from taking the fifth spot in the global ranking in terms of dollars, right after Germany.

All in all, the global sporting goods market rose by 5 percent to €278 billion in 2012, according to NPD, the same as in 2011. It reached a total value of €273 billion. The world market had declined by 2 percent in 2009 because of the recession, but then it picked up by 4 percent in 2010.

NPD's global sports market estimate is based on consumer tracking, statistical projections and the market research company's expertise. The figures are recalculated every year in euros, but the growth rates are in the local currency. Contact Renaud.Vaschalde@npd.com for further information.