Christophe Rouille, 49, was appointed managing director of Life Fitness for Latin America, Brazil and the Caribbean a few weeks ago. After working for Cybex International in North America and Europe, and after a brief stint with Oakley, the French executive joined Life Fitness in 1998 to supervise its distributors in Latin America to the exclusion of Brazil, where the company set up its subsidiary the next year. He was then sent to Brazil in 2007 to run the local subsidiary, where he managed to quadruple sales in spite of numerous challenges. The Brazilian operation is now run by Carlos Herrero, who was previously in charge of distributor markets in Latin America. Herrero reports to Rouille, who is dividing his time between São Paulo and Miami.

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