Cisalfa Sport has inaugurated a new shopfit at a new 900-square-meter store at Sestri Ponente near Genoa, the 167th in the Italian chain’s network. White and orange are the dominant colors and the space is clearly divided into different sports categories. Elements of the new store design have already been adopted in 140 recently restyled Cisalfa stores. The others should be refitted by September 2010.