Citadium, the sports superstore in downtown Paris, is getting out of sports equipment and other technical product offerings to concentrate on sports fashion, targeting young people between the ages of 15 and 25. Citadium and Made in Sport, a French chain of fan sports stores, were recently sold by PPR along with its Printemps chain of department stores. Meanwhile Jacques Krauze, former store manager of Citadium, has launched a women-only sports store concept called Lilysportive.