Coca-Cola Great Britain runs the just opened first flagship store of the brand in Europe, located on Long Acre, Covent Garden. The new retail store is offering a range of limited-edition apparel collections and designer collaborations as well as gifts, merchandise and drinks. The Coca‑Cola clothing collections include sportswear and workwear and a sustainable apparel and accessories collection made from recycled plastic. According to a company release, the concept store will also feature fashion collaborations with both U.K.-based and global designers such as Soho Grit, Alma de Ace, Bape, Herschel or Staple. The company has supported the launch with a targeted media campaign, including local advertising in Covent Garden tube stations and a targeted social media campaign.
