Colin Montgomerie, the legendary golf player who has won 40 tournaments and eight European Tour Order of Merit titles, became an ambassador for Lambda Golf shoes as he embarked on the Seniors European Tour a few days ago. Established in 2008 in Portugal by a group of family-owned European companies, Lambda Golf says it gets all its shoes made in Europe with locally sourced environment-friendly materials. Founded by a group of Portuguese shoemakers, it is selling now about 12,000 pairs per year. In the U.K., Lambda Golf shoes are sold in Harrods' golf department and in about 20 pro shops.