Colmar is planning to come out with its first line of golf apparel. To support the new initiative, it has taken over the sponsorship of Costantino Rocca, the best-known Italian golf pro, from Chervò, which remains the leading Italian pure golf apparel company. Colmar is already partly involved in the golf sector as the Italian licensee of Lacoste, which sponsors an important golf tournament in the country each year. While golf is not very big in Italy, there is a large and growing number of Italian apparel and footwear companies, including Geox, that are dabbling in the segment (more in the Southern European golf apparel and footwear report that we are releasing now).