Columbia hires new brand president for PrAna

2023-08-01T07:01:00

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Columbia Sportswear has named Tricia L. Shumavon as the new brand president of its PrAna brand. Most recently, Shumavon served as Global Vice President of Women’s, Men’s, and Kids sportswear apparel for Adidas in Europe. She will begin her new role in September. Her prior experience includes stints at Nike, ...

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