Columbia Sportswear Company has announced a new President for its Sorel brand. Cory Long will be joining the company in December 2023.
Long is a veteran of the footwear and apparel industry, most recently serving as Global General Manager and Chief Global Merchant of DC Shoes. He has leadership experience at an array of brands, including Mitchell & Ness, Asics, Supra, and Converse.
“We are delighted to have Cory join the Sorel family,” said Craig Zanon, SVP, Emerging Brands. “His strength of leadership and consumer-champion mindset will be key in fueling the next era of Sorel growth.”
The news follows the announcement in June of this year that former President Mark Nenow was resigning to focus on his health.
In addition to Sorel, Columbia Sportswear Company also owns the Columbia, Mountain Hardwear and Prana brands.
