Columbia Sportswear is re-branding Montrail and focusing its footwear line...

Columbia Sportswear is re-branding Montrail and focusing its footwear line on trail running. The products will carry the Columbia Montrail label from spring 2017 onward, somewhat like the recently launched Columbia PFG sub-brand, which stands for Columbia Performance Fishing Gear. Columbia is investing strongly in the growing trail running category, ...

Keep reading this article by becoming a member

Already an SGI Europe subscriber? Sign in here

Gated access promo

Enjoy full access to SGI Europe

To continue reading this article subscribe now for the following benefits:

  • Unlimited access to our highly trusted industry insights and analysis 
  • Our executive edition of SGI Europe (released every 2 weeks) - the must-read for all leaders and decision makers in the industry
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups
  • Guest chronicles, interviews, insights from industry experts and knowledge partners
  • Case studies and best practises on business challenges
  • Download interactive charts, data and analysis to integrate into your presentations

for just 49€/month

Alternatively, try SGI Europe for 1€ for 30 days START YOUR 30-Day TRIAL NOW   


If you are interested in a Team or Corporate subscription, click here to find out more