Columbia Sportswear says it has launched the largest integrated global...

2010-10-11T00:00:00

Columbia Sportswear says it has launched the largest integrated global marketing campaign in the company’s history to promote its Omni-Heat warmth technology. The campaign includes TV advertising, print ads worldwide, training clinics for key U.S. retailers, a social media program called “Ice Pics” on Facebook and many other activities.

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