Columbia, the American outdoor brand, has become a partner of the Natural Games, a huge outdoor event in France. It will take place for the sixth time in Millau, for four days starting on 27 June. Previous editions of the event have been drawing up to 60,000 people, including many top athletes. They take part in activities such as kayaking, slacklining, mountain biking and much more, in the stupendous surroundings of the Tarn gorges and their spectacular cliffs. The free concerts held in the evening are another highly popular part of the festival. Petzl and La Sportiva are two other outdoor companies listed as partners of the Natural Games. Vibram is no longer a partner after four years of endorsement.

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