Confirming an article in Boardsports Source, Adidas says it is building up a dedicated action sports team for Europe, the Middle East and Africa (EMEA) under the Adidas Originals umbrella, servicing primarily the skate and snowboard community. The Western Europe unit has been run since last year by Bjorn Wiersma, who worked previously for Nike ACG and Nike SB. It has just hired a sales director, Matt Farr, who comes from Adidas North America. Neil Chester, formerly with Converse, is the sports marketing director.

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