The founder of founder of Sporting Goods Intelligence Europe and The Outdoor Industry Compass, Eugenio Di Maria, has released the first volume of his new two-part book, Sporting Goods Industry Dynamics. Presented during ISPO Munich, this comprehensive work offers a historical and analytical perspective on the transformation of the global sporting goods and outdoor industries. To accommodate those unable to obtain the book at ISPO, the early-bird discount deadline has been extended to Dec. 13, 2024.
Endorsed by EDM Publications, ISPO, the World Federation of the Sporting Goods Industry (WFSGI) and FESI, the print-only book is designed as a vital reference for investors and industry decision-makers. It delves into the factors driving growth, competitiveness and brand success in this evolving sector.
Volume One, spanning 230 pages, explores the origins of sports participation and lifestyle trends. It analyzes key players such as Adidas, Nike and 20 other brands and groups, offering insights into their growth and strategies. Volume Two, expected in March 2025, will expand on this analysis, covering additional brands, retailers, manufacturers and distributors while addressing leadership, sustainability, digitalization and more. Readers of Volume One are invited to contribute their experiences to shape the upcoming volume.
Di Maria, a seasoned journalist with over 40 years of experience, is a recognized authority in the sporting goods sector. His work bridges historical trends with actionable insights for industry professionals.
The book is available for order as a two-volume package at www.sportsgoods-dynamics.com, with further details on content, pricing, and benefits provided on the site. Contact the author at eugeniodimaria1@gmail.com or by phone at +33 609 12 16 05.
