Consumer

European sport sponsorship reached new high in 2023

By 2024-03-20T16:10:00

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According to research from the European Sponsorship Association (ESA) and Nielsen Sports, the total value of Europe’s sponsorship market increased by 6.2 percent over the past year from €29.05 billion to €30.86 billion. Sponsorship across Europe returned to pre-pandemic levels in 2023. The total volume exceeded the previous record high ...

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