According to a recent research and advisory firm Technavio report, the global ski equipment market size is estimated to grow by $430.2 million from 2024–2028, representing a compound annual growth rate (CAGR) of 4.33 percent during the forecast period. The report is titled ”Global ski equipment market 2024-2028.” Europe will contribute 48 percent of the growth.
The report explains that market growth will be primarily driven by the increasing participation rate in skiing and other snow sports, with a rising trend of freeride skiing. Freeride skiing is gaining significant traction in North America and Europe, and events like the Freeride World Tour and Sprint US Grand Prix series are fueling market growth.
Consumers are increasingly seeking more convenient shopping platforms, such as online shopping, and global skiing equipment market players are actively leveraging online distribution channels to market and sell their products. Such developments are expected to support the market’s growth during the forecast period.
By product, the ski and poles segment will account for a major share of the market’s growth during the forecast period. By geography, the key consumer countries worldwide are the US, Japan, France, Austria, and Italy. The top three countries in ski equipment in Europe are France, Switzerland, and Italy.
The high cost of ski equipment poses a challenge and may hinder market growth during the forecast period. The manufacturing of ski equipment requires specific materials and technologies to ensure safety and warmth. Ski equipment, already considered a luxury item, has seen an increase in prices over the years, stresses the report.
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