CopenhagenActive, a sports trade fair open to consumers, will premiere in the Danish capital in May 2007. The fair will display the latest sports products but will also directly involve the visitors in activity zones spread around the Oksnehallen and surrounding facilities. The initiative was launched by Exhibition Professionals, the company behind CPH Vision, the large fashion fair in Copenhagen, along with DG-byen, a conglomerate of Danish sports federations, and SportVenture, the consultancy run by Lars Wiskum. It will further involve sports clubs and the City of Copenhagen, which is keen to promote the active Scandinavian lifestyle. CopenhagenActive is thought to be the first exhibition of this kind in Europe.