Adidas announces a new share buy-back program, boosting its share price

Considering that it will generate “substantional cumulative free cash flow” over the next five years through its new “Own the Game” strategy, Adidas announced the launch of a new share buyback program worth in total between €8 billion and €9 billion. The program will start on July 1 with the ...

REGISTER a Free Account today or SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

It’s time to get you onboard. Subscribe today!

Subscribe today for just €9,90 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


Or continue reading this article and REGISTER NOW. If you are interested in a Team or Corporate subscription, click here to find out more