Crocs buys Hey Dude for $2.5 bn

By Philip Webster 2021-12-27T16:57:00

crocs

Crocs has entered into a definitive agreement to acquire Hey Dude, spelled also as Heydude, a privately-owned, high-growth casual footwear brand, for $2.5 billion. Crocs estimates that the acquisition will turn it into the second-largest group of branded casual footwear, with forecast revenues approaching $4 billion in 2022, to which ...

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