The cycling boom has led Decathlon, which is a major player in the sector with its private-label lines, to boost its manufacturing capacity in Europe. While expanding the production in France and Portugal, it is working with a partner in Romania, the Sport Mechanical Workshop, on the establishment of a new factory near Timisoara. With a capacity to make 1.5 million units per year, the plant is said to be the largest of the kind in Europe. Six months from now, it should be able to start making bikes for Decathlon under its Btwin, Rockrider and Triban brand names. A spokesman for the French-based retail giant declined to give any figures about its bike business, but said it is still “a world challenger” in the sector. He pointed out that it is following a “local to local” philosophy of developing and producing bikes as close as possible to the places where they are sold. Such a philosophy has probably prevented Decathlon from running into any severe delivery problems from the Far East like those being suffered by Rose Bikes of Germany, which cannot honor certain orders until six months from now (see the related article EDM PublicationsThe Outdoor Industry Compass).