Frasers Group, which owns Sports Direct International and many other assets, has launched a new share buyback program, limiting the maximum aggregate purchase price at £60 million (€69m-$83m) for a total of up to ten million shares. It started on May 4 with the acquisition of 3,189 shares at an average unit price of £535.01, building up to a total of 121,263,364 treasury shares, which may be cancelled or re-issued. The number of issued shares trading on the London Stock Exchange currently stands at 519,339,005. The company’s share price closed on May 4 at £545.00, close to its 52-week high of £554. It has been rising steadily over the past 12 months.