Hugo Boss invests in HeiQ Aeonic, Lycra opts for exclusive distribution rights


The German luxury fashion brand Hugo Boss AG has invested $5 million in HeiQ AeoniQ LLC (a wholly-owned subsidiary of London-listed HeiQ Plc) and an additional $4 million based on performance milestone agreements. Boss is the first company to acquire shares in the new continuous cellulosic yarn that is being ...

Already an SGI Europe subscriber? Sign in here

Gated access promo

It’s time to get you onboard. Subscribe today!

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more