Corporate and M&A

Nautilus will push subscriptions, focusing on two brands

2021-03-22T17:20:00

Nautilus

Recent consumer research has convinced Nautilus’ management that the traditional home fitness-oriented customers addressed by the company have become “enthusiastic cross-trainers” who are looking for home gear to supplement their gym or outdoor exercise routines, building up to a larger addressable market. In fact, the retail channel has grown to ...

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