Fanatics raised another $350 million from existing shareholders in a round that valued the giant U.S.-based online licensed apparel group at $12.8 billion. It was more than double the $6.2 billion valuation that it received through a previous $350 million round last August. Investors thought at the time that it was the last move of the kind before going public on the stock exchange. Fanatics’ CEO, Michael Rubin, downplayed the idea of an imminent IPO on the CNBC television channel, stressing that the company’s priority now is to grow the business to more than 40 million transactions this year, expanding its customer base to 80 million people. Fanatics’ revenues grew last year by more than 20 percent and are in line to grow by 30 percent this year, reaching a level of about $3 billion, thanks in part to the growing internationalization of the company’s business. It recently won over the merchandising rights for several important football clubs in Europe. Its new Chinese joint venture with the Hillhouse Capital Group of Shanghai is seen likely to add an annual turnover of $1 billion. Fanatics said it will use the new funds to continue expanding its vertical commerce division and explore more mergers and acquisitions.