Fresh off from a $200 million equity increase, Whoop has acquired Push, a start-up whose technology uses multiple sensors worn by athletes to measure weightlifting power, speed, force and acceleration. Whoop is taking over the Toronto-based company at an undisclosed price in exchange for cash and shares. Its equipment, software and analytics will be integrated into Whoop’s fitness tracking platform to provide more comprehensive feedback on the individual’s training and wellness.
The brand’s first video podcast lands on Bilibili, not YouTube. The market choice says more than the format.
The high-end teamwear specialist now has an audio identity to match its product quality
Andrew Garfield’s turn as an “honorary Italian” anchors a three-chapter campaign rolling out through the summer.
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