Withings, a French electronics company with offices in the U.S. and Hong Kong and focusing on at-home connected health, announced the acquisition of 8fit, a global health, fitness and wellness app with more than 40 million downloads, launched in Berlin in 2014. Available in six languages, 8fit provides its users with efficient workouts, personalized meal plans and self-care guidance. These features reinforce Withings’ ongoing strategy to develop personalized programs that combine sophisticated data with actionable insights that empower users to change their behavior. The company intends to invest more than $30 million over the next three years to accelerate the development of these personalized supports.

The news follows last month’s announcement of the acquisition of Impeto Medical, a specialist in research and development, manufacturing and distribution of innovative medical devices for physicians. Both are part of Wihings’ ongoing investment to improve health through data from innovative connected health devices combined with expert advice based on behavioral science.

According to Withings, the 8fit acquisition is the first step in the company’s effort to provide value-added support to users as their expectations and behaviors shift toward an even greater need for personalized support through digital solutions such as health and well-being apps in the context of rising global health issues. Like Withings, 8fit aims to put the user’s health at the center of its personalized plans.