The two companies can now the offer its retail customers Imbox’s patented services in protection of footwear and headwear.
Active Brands Group, the brand that represents brands like Colourwear, Ortho Movement, Rehab, Smellwell, and more, has started a new partnership. Together with Imbox Protection, one of the global market leaders in footwear protection technology, they offer its retail customers Imbox’s patented services for the protection of footwear and headwear.
Already, retail chains like Intersport, Deichmann, Stadium and more have partnerships with the technology of Imbox.
“We are delighted to welcome Imbox Protection to ABG,” Pierre Garami, Chief Business Officer, ABG said. “This partnership is a strong strategic fit that supports our vision of ABG being a key Nordic partner for innovative sports brands. Imbox’s unique and cutting-edge in-store service concept complements our portfolio and provides additional value to all our partners.”
Imbox’s in-store protection service is widely recognized for providing retailers with a profitable add-on solution while ensuring long-lasting protection for increased performance of shoes and headwear.
“ABG’s cooperation with Imbox Protection helps bring the benefits of the Imbox technology to selected valued sport retail partners and their customers in Scandinavia. ABG’s way of working is a great fit with how we can strengthen our support to existing customers,” says Bo Redder, Head of European Sales, Imbox Protection.
