Brazilian-American actress and more Camila Mendes will for sure help Adidas to spread Adidas goods in the world.
The big companies continue the trend on making collaborations outside the sporting goods industry.
The latest example is Adidas, which has started a partnership with Brazilian-American actress, producer and entrepreneur Camila Mendes, welcoming her into its running family. Mendes, who has 24 million followers on Instagram, will for sure spread the word and share clips featuring Adidas sneakers and clothing in the coming seasons.
Mendes is a well-known Gen Z film and TV star, best known for her seven-season role in the Netflix series Riverdale. With her background – a New York-born with both parents from Brazil – she can help Adidas gain greater visibility for its products in both South and North America.
Adidas said that Mendes would support several brand campaigns and products throughout the year, first starting with the launch of the Supernova Rise 2, Adidas’ latest comfort-tuned footwear.
