Asics Corp. has announced that its wholly owned subsidiary Sanin Asics Industry Corp. — a domestic shoe manufacturing facility — will be renamed Onitsuka Innovative Factory Corporation, effective Jan. 1, 2026. The site will become a dedicated production base for Onitsuka Tiger, the fashion brand within the Asics portfolio. The rebranded facility is scheduled to begin operations in January 2026 and is set to become a hub for innovation and craftsmanship, said Asics in a statement.
The factory will undergo a significant interior and exterior renovation, including the creation of an “Onitsuka Tiger Gallery” (tentative name), to showcase the brand’s history, archive shoes and collaborations. In addition, the facility will support regional activities through initiatives such as offering workplace experience programs and creating spaces for community interaction.
Asics was originally founded in 1949 as Onitsuka Co., Ltd. by Kihachiro Onitsuka. In 1977, the company adopted the name Asics, an acronym for Anima Sana In Corpore Sano (A Sound Mind In A Sound Body). In 2002, the Onitsuka name was revived with the launch of Onitsuka Tiger as a fashion brand.
