British Cycling has announced the creation of British Cycling Ventures (BCV), a new commercial entity dedicated to fostering long-term revenue growth, attracting external investment and maximining the commercial potential of cycling in Britain and internationally. The newly formed entity will also incorporate the current British Cycling Events subsidiary, bringing all commercial operations under one strategically focused umbrella.
British Cycling’s Chief Commercial Officer, Darren Henry, has been appointed Managing Director of BCV. Jonathan Day will remain in charge of events in a newly titled role, Director of Events, reporting to Henry. BCV will operate with its own management and executive team, with a further two new board members joining in 2026. Further details on its structure will be released in the coming months.
Upon the announcement, Henry commented: “The launch of British Cycling Ventures is a landmark moment for our organization and a transformative step for British sport. For the first time, we have a dedicated commercial engine designed to elevate cycling’s reach, create unforgettable experiences for riders and fans, and build sustainable growth far beyond our traditional horizons.”
To accelerate the growth of the new venture, BCV has appointed Oakwell Sports Advisory as its exclusive advisor to identify and secure a strategic investment partner.
Go deeper: British Cycling
