The Bundesliga has further strengthened its international position with its partner Infront, starting from the 2025-26 season.
Bundesliga International and Infront have underwritten a partnership to secure media rights deals in nine Eastern European countries. Infront is the second largest sports marketing agency in the world. In February 2015, Infront was acquired by the Dalian Wanda Group, the Chinese real estate, tourism and media group in a transaction totaling over €1 billion.
The Bundesliga has further strengthened its position internationally after Bundesliga International, together with its partner Infront, struck new broadcast deals in nine Eastern European countries from the 2025-26 season onwards.
Bundesliga International appointed Infront in May 2024 to manage media rights sales for the Bundesliga and Bundesliga 2 in several markets. Since then, the two organizations have reached agreements with broadcasters across Eastern Europe, with packages covering all 612 games per season of the Bundesliga, Bundesliga 2, as well as the four relegation playoff matches between the two divisions, and the Franz Beckenbauer Supercup.
The broadcast agreements will begin ahead of the 2025-26 season and will run until the conclusion of the 2028-29 campaign.
Infront has been working with Bundesliga International to implement tailor-made strategies for each respective territory, including a dedicated marketing rollout to support live broadcasts.
- Lithuania – Setanta
- Latvia – Setanta
- Estonia – Setanta
- Albania – Tring
- Kosovo (Albanian language) – Tring (exclusive for Albanian language only)
- Czech Republic – Nova Sport
- Slovakia – Nova Sport
- Romania – Digi
- Russia – Okko
