Champion has secured the rights to produce licensed apparel for the NFL.
The partnership is adding Champion to its portfolio of league partnerships, which already includes the NHL, MLB (Minor League Baseball), and PLL (Premier Lacrosse League).
The Champion x NFL deal receives support from a partnership between Authentic Brands Group and Ames Watson. As part of Authentic’s acquisition of Champion in October 2024, Ames Watson assumed management of Champion’s U.S. collegiate apparel and teamwear business. Ames Watson owns or invests in brands, including Lids, LidsU, South Moon Under, Mitchell & Ness, Ebbets Field Flannels, Zygo, Hungry, and Margaux.
The product line will be available in-store and online in late 2025, with specific distribution varying by city.
