Kraken, one of the world’s largest crypto platforms, has entered into a sponsorship with Atlético Madrid for the 2024/25 season. Kraken will be the La Liga club’s official crypto and Web3 partner. Kraken will also be Atlético Madrid’s official sleeve sponsor for both men’s and women’s teams.
Kraken says that the collaboration is intended to integrate the world of sports with Web3 and allow the club’s fans to take part in the company’s crypto ecosystem. Both partners say that the collaboration is a milestone for both organizations.
“Kraken and Atlético de Madrid are convinced that cryptocurrencies and football share common ground – that they both have the potential to change lives,” said Mayur Gupta, Chief Marketing Officer at Kraken. “We are proud to partner with such a prestigious football club that shares our belief that paying close attention to every process is essential to success. We have been working for almost 13 years to become one of the most trusted crypto platforms and we look forward to working with Atlético de Madrid to raise awareness of the true potential and value of cryptocurrencies.”
Óscar Mayo, Atlético de Madrid’s Director of Revenue and Operations, praised the common values shared by the two organizations: “Atlético de Madrid integrates innovation and technology, and Kraken is the perfect partner to offer our fans a digital experience that extends beyond match days at the stadium.”
