In order to boost its global expansion plans, premium Scandinavian luggage and backpack brand Db has announced a minority investment from Luxury Ventures Fund I (LLV) – its first investment in Norway and second in the Scandinavian region, after the brand Our Legacy. This collaboration marks a significant milestone for Db, infusing the brand with expertise from the luxury industry. This is the first major funding round for Db, a company that has grown steadily since its founding in 2012 by entrepreneur Truls Brataas and free-skier Jon Olsson.
The funding will enable Db to accelerate its global expansion, with plans to grow brand awareness through partnerships, double down on its core North European markets, and accelerate growth in the US and Asia. Known for its sleek and minimalist aesthetic, Db has quietly become a name to watch in premium travel gear, offering urban and outdoor adventurers alike a distinctive take on Scandinavian design – rugged enough to withstand the outdoors, yet stylish enough to fit seamlessly into an urban setting.
“Receiving backing from LLV is a huge milestone for us,” says CEO Richard Collier. “While Db will stay authentic to its core communities in snow, surf and skate, LLV’s global perspective, credibility and strategic vision make this a perfect fit for our vision of what the brand can become.”
“Today’s premium traveler isn’t looking for the same old black suitcase – they want travel gear that reflects their lifestyle,” founder Brataas notes. “They want to travel with a premium brand that shares their values and believes in the transformational power of journeying into the world.”
