Waypoint Outdoor brings extensive expertise in scaling Db across the US.
Db, the Scandinavian luggage and bag brand, is strengthening its presence in North America with the support of Waypoint Outdoor, a premier nationwide sales agency. This strategic move, made in partnership with LVMH Luxury Ventures, marks the next phase of Db’s growth in the U.S. market.
Waypoint Outdoor brings extensive expertise in scaling premium brands across the US, making them the perfect partner for Db’s expansion. The partnership began on April 1, ensuring a seamless transition and continued momentum.
“We couldn’t be more excited to welcome Waypoint Outdoor to the Db family,” said Richard Collier, Db CEO. “Waypoint Outdoor will bring Db unparalleled access to the US market and service levels that we know will delight our specialty doors and key accounts alike. We are sure they will help continue the growth of our iconic Hugger backpack and Snowroller styles, as well as seed our innovation pipeline,” he added.
Read more on DB’s future plans when SGI Europe met Collier for an interview earlier in 2025.
Db also extends its deepest gratitude to Global Sales Guys for their incredible work in helping to pioneer the brand’s presence over the years.
