Everlast Gyms, is set further to solidify its position as a leading UK fitness destination.
With the new partnership, Everlast Gyms, part of Frasers Group, is set further to solidify its position as a leading UK fitness destination.
Everlast Gyms becomes the official national partner for Hyrox Performance Centers, raising the standard of the group training experience across the UK. The gym company will launch 60 Hyrox Performance Centers across the UK and Ireland by 2028, each designed to replicate race-day conditions and elevate functional fitness training for athletes of all levels.
This roll out of Performance Centers marks a major moment for the Hyrox community in the UK and will join the 1,500 training clubs across the country which are part of the affiliate model in offering athletes a high standard of Hyrox training. The Performance Center is set up to ensure maximum quality, efficiency, and capacity to facilitate Hyrox Group Training at Everlast Gyms nationwide - continuing to grow the Hyrox training community and prepare athletes of all levels for race day.
Situated within Everlast Gyms, each Hyrox Performance Center is crafted to replicate the full race-day experience, outfitted with Official Centre x Hyrox Competition Equipment used by athletes worldwide at Hyrox races. Each Everlast Gyms Hyrox Performance Center will feature the official Wall Balls and Targets, Octo Kettlebells, Power Sleds and Rope, Sandbags, Edge Bumper Plates, and the newly launched Competition Perform Turf, creating a true-to-competition environment that brings the demands and flow of race day into everyday training - giving athletes the ultimate competitive edge.
Commenting on the partnership, Michael Murray, CEO of Frasers Group, said: “Bringing Hyrox Performance Centers to the UK is a big milestone for Everlast Gyms and for the fitness community. Our ambition is to create aspirational training environments and be at the forefront of performance-led functional fitness and recovery, all at an accessible price. Becoming the official UK Home of Hyrox does exactly that - connecting us with the Hyrox community in an integrated way,” Murray concluded.
